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You are here: Home / Articles / Contractor Marketing Tip #593: Be On Facebook – Just Don’t Advertise

Darren / September 18, 2013

Contractor Marketing Tip #593: Be On Facebook – Just Don’t Advertise

contractor-social-media

I was asked a few days ago by a client why we provide social media management but don’t like advertising on Facebook. Aside from the fact that people don’t “buy” where they play, I gave him the following three key takeaways:

  • 80% of the people who check in on Facebook during the day do so on a mobile device.
  • People HATE mobile ads more than they hate bent nails, Hitler and bad Coffee.
  • Why would you put your company in a position to be lumped into those categories?

Point is…

Use Facebook to teach, show off good work and interact with your community…just don’t advertise on it!

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Darren

I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.

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