If you have packed your site with keywords to the point where it is unintelligible to humans then you have fallen prey to what they people in my industry think is proper site design and usability…it’s not,
Your content should be written in a way that is conversational, not stuffed like a turkey on Thanksgiving. If you thought it was a good idea to pack your pages with location and business-based keywords…you screwed up.
By using the content the right way, you can get your prospect to fall in love with your company long before you ever talk to them. The things you do on your site, the things you do with social media all have an impact on how you are perceived in the marketplace.