The amount of pop-ups, popovers, flyovers, exit intent and overall mistreatment of website visitors has gotten fucking out of control. I visited a website today that made me cringe with the amount of times they invaded my browser begging for my email address. Don’t be this site!
Free doesn’t mean what it used to. If you like to push free estimates, free upgrades or free design, you may be scaring people more than you are enticing them to contact you. People are much more interested in value, features and benefits and how you are going to solve their problem. Remember, it is…
You have to paint a picture that conveys a message to your prospect that you can put them in a better state than what they are in now. It’s about making people uncomfortable in their current situation and giving them an action to get themselves to a better place…or, at least, a different place.