Construction keywords Vs industry terms – Search Engine Basics. We’ve all fallen into that trap once or twice: you rely on industry terms that most people outside the contracting industry won’t understand to impress your new potential clients. When you’re setting up a website or blog, it may be tempting to toss a few of those…
You have probably heard that it’s pretty important to have a marketing plan and a strategy for your construction company. If you have tried to create one then you might have discovered that you have to begin with your business objectives, which is a pretty significant task in itself. Determining what your company objectives are…
As a roofing contractor, you serve a slightly different market than a typical contractor trying their hand at traditional construction marketing and will need to market yourself differently. If you have a niche product, say something such as steel roofing, traditional construction marketing may be part of your strategy, but it will likely not be…