Confidence factors are subtle little ways you can use to make people feel comfortable about doing business with you. Things such as belonging to the local Chamber Commerce or, up until recently, being a member of the Better Business Bureau. Obviously the Better Business Bureau has had some issues, so that’s not necessarily a…
Contractors are frequently accused of using old school marketing campaigns. We hold on to methods such as postcard mailings and door hangers throughout the neighborhood. In this day and age of social media and email blasts, should we be moving forward? The answer is yes….and no. Contractors do need to embrace the need for…
Since the 2008 crash, home improvement spending has increased from $281 billion, to more than $350 billion in 2014 as homeowners learn to appreciate the value of improving rather than moving. One statistic that indicates that people simply are developing a great love for home improvement is the fact that new homeowners are one of…