You get 165 characters to make your website stand out on the results page of any search on Google. You should use this space to create an ad that will sell you to the reader to click through. No longer is this used for ranking, but you better be using it to sell.
It’s early 2016, January 20th to be exact. I tell you that because sometime in the future, I could change my mind, but for right now, I don’t see how Snapchat is going to help contractors market their businesses in its current iteration. That doesn’t mean they don’t add features and make themselves more appealing…