It’s early 2016, January 20th to be exact. I tell you that because sometime in the future, I could change my mind, but for right now, I don’t see how Snapchat is going to help contractors market their businesses in its current iteration. That doesn’t mean they don’t add features and make themselves more appealing to more companies than just packaged goods manufacturers, but for now, I can’t even figure out the right way to use the platform. Maybe I am just getting old.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.