Your website needs to be mobile ready. With more internet ready devices than there are people in the U.S., if you don’t have a website that looks just as good on a 3″ screen as it does on a 23″ inch one, you are losing business.
I would guess that out of every 10 websites I review, 9 of them would receive a failing grade when it comes to their meta description. If you don’t know what the meta description is, it is that 160 character space of content you see in the results pages of searches you do.
More free time can be yours. More money can be yours. More clients or customers can be yours if you have a website that helps you sell. If you just have brochureware, you are still going to have to do all the heavy lifting.