There are other spots on the web that can bring you in just as much traffic as Google. Not only more traffic, but higher-converting traffic!
When you over-optimize your site, you run the risk of falling out of Google’s good graces. Why? Because Google would much rather see a site that is under-optimized than over for one reason:
If you can take the time to personalize your prospects experience, you can’t help but improve your conversion ratio. This improvement