If you can take the time to personalize your prospects experience, you can’t help but improve your conversion ratio. This improvement doesn’t just mean on your website, but inside of your presentation, your estimate and final walk-through. But where your site is concerned, your business lines deserve more than being shoved in the junk draw.
Fear The Penguin Or Why Contractors Need to Worry About Their Websites RIGHT NOW! Why Over-Optimizing Your Site is Like Your Own Fiscal Cliff