In the olden’ days of the web, Google used to pull a lot of information from the Meta description of a website to help decipher what the site was about, and to help rank it in their results. Now they could give a shit. Instead, your description tag, those 160 or so characters that get…
If you had to buy something, would you buy from someone who taught you something first, or from some snake oil salesman who just wanted to sell you something? Well…if the answer is easy, the video should make it even clearer.
Last week I wrote about time on site being a key metric to website design usability. Well, today I want to talk about a metric that speaks entirely to your content…bounce rate. Bounce rate equals not answering this important question…what’s in it for me?