Marketing or Teaching – Which Do You Think Works?

If you had to buy something, would you buy from someone who taught you something first, or from some snake oil salesman who just wanted to sell you something? Well…if the answer is easy, the video should make it even clearer.

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Darren

I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.

One response to “Marketing or Teaching – Which Do You Think Works?”

  1. I’ve tended to lean too much on the teaching potential clients about solar products and forgotten how to sell! That’s probably cost me some deals, but I can’t help the way I am. There are so many one-call time share salesmen in the solar industry here that I fell it is my duty to really educate the customer and cut through the BS they’ve been fed.