Ever want to follow someone on Twitter and you hit follow and a minute later you get a “this user uses Twitter verification blah blah blah.” By the time I get to the “this user uses” part, I am deleting the email.
Social media has the same detractors going for that computers did, that the Internet did, that websites did. Oh, it’s just a fad, its going away. Well, all of those things proved the naysayers wrong, and social will too.