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July 2012

  • Is There Any Value to LinkedIn For You?

    This was the update my newsletter subscribers got from me this morning, but I thought I would take the question out to all of you, so don’t be shy, give me the info in the comments below. If you have hung out on Darren’s for any length of time you will know that I have no love…

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  • Make it Easy For People To Remember Your Website With a Memorable USP Offline

    Yesterday I spoke about the primary goal of any contractor website…sales. Today, I am going to start helping you piece together the components of what makes that happen. I am going to start with the 10,000 foot view…brand Contractors are not unlike real estate agents or lawyers in that most try to promote their names…

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  • Does Your Website Have These?

    If you didn’t get the subtle hint with the headline and the image I used, I will spell it out for you. Does your site draw a crowd of people who buy what you are selling? Does your site close new business? If not, the you need to make your website a sales tool. Few contractors can…

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