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Make it Easy For People To Remember Your Website With a Memorable USP Offline
Yesterday I spoke about the primary goal of any contractor website…sales. Today, I am going to start helping you piece together the components of what makes that happen. I am going to start with the 10,000 foot view…brand Contractors are not unlike real estate agents or lawyers in that most try to promote their names […]
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Measure Twice, Cut Once Works on Websites Too!
I want to cover some things you and your staff (if you have any) should do before launching an advertising campaign online. The biggest thing you need to consider right now, today, before you spend one dime promoting your contracting business online is – your existing website. If your current website is merely a place […]
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Paint a Picture. Tell a Story. Close More Leads
For most contractors, winning a bid is about sharpening the pencil to the point of lost profits. But I have a better way. Instead of becoming a better salesman, become a better story-teller. What the hell are you talking about Darren? People buy out of emotion, then rationalize the dollars. This is true especially with […]
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Websites Deconstructed – The Mini Series
Most of the questions I get from contractors these days are how to improve their websites. How to make them “stickier” or how to make their landing pages convert better. So I decided to do a second short post each day for the next few weeks to discuss some key points that you (or your […]
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Sometimes it Isn’t Nice to Share!
When you spend the time to create a video, edit it and get it ready for human consumption (you could always just point and shoot like I do) you want the resulting traffic back at your place, on your website. Having a solid construction website will tell a lot about you, your products and services […]
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