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  1. Adwords Bidding Options – Contractor Marketing Online | Using Google Adwords For Home …
    September 22, 2010 @ 3:29 am

    […] (CPC) bids on your behalf. You still set your daily budget, but rather than … [ Source : […]

  2. Heidi Nyline
    May 17, 2012 @ 11:50 am

    Great advice Darren.

    I actually pay to have a professional manage my Adwords campaign. Even though in some months the management fee is higher than my actual budget for the ads, in the end I know I save money because I am not throwing money into the wind. I can’t be good at everything and this is definitely an area where not knowing your stuff can be very costly.

    • Darren
      May 17, 2012 @ 12:28 pm

      Hey Heidi,

      You hit the nail on the head. Trying to hire a PPC Pro internally would be 100k, so a management fee to help bring in new business isn’t bad.

  3. Andy
    May 18, 2012 @ 2:30 am

    Good advice and another example of how easily a profitable company can get an evil streak and slip in a sharp earner like that!

    I havent delved into adwords, Im sure it works for many, but for me getting ranked organically is a safer way of being seen. Content is forever, Google may not be. Also when I know that competitors systematically click on each others adword ads…

    • Darren
      May 18, 2012 @ 7:48 am

      Hey Andy,

      There is a flip side to that coin, and I have seen it happen plenty. I have seen companies rely too much on organic, Google makes an algo change and poof…no more company. Point is, marketing your business both online and off is still a sound bet in today’s market. Cheers mate, have a pint for me later!

  4. John
    November 5, 2013 @ 12:50 pm

    You are so right….just blew about $40 in two days letting Google do my bidding and no better results than when I controlled the bids with much better results.
    Thankfully I had account limits set.