If I had a dollar each time a contractor said to me that they have great content, and all it was was 1,000 words about how great THEY were, I…I would still do this video. If you want to know the secret to getting your content read, keep reading!
You don’t have to be the better contractor. You can do the EXACT same work and beat the shit out of your competition. All you have to do is show that you give a little bit more than the guy you are competing against.
Sure content is king, but people don’t want to read the best of times or worst of times on your site. So how much text should your page have?