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How To Make Sure The Content on Your Site Gets Read

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If I had a dollar each time a contractor said to me that they have great content, and all it was was 1,000 words about how great THEY were, I…I would still do this video. If you want to know the secret to getting your content read, keep reading!

OK, so take a page on your current site. Now dig into it and strip away 1/2 the words. Go ahead, it will be easy. The next part will be hard. Now really do some soul searching and cut 50% of what is left. Now you have your content for your page.

Now take the most compelling part of that page and put it inside the first 50 words. It may take a bit of re-writing, but it will be worth it.

NOW you have a solid page. Do this on the rest of your site and you are golden. If you don’t have the time, maybe a website review would be better for you. Check out the details by clicking here.

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6 Comments

  1. Chris Spoerl
    September 5, 2012 @ 7:47 am

    If you need an example of Darren’s content look under Gallery for Magic Pool Services and Magic Exterior Cleaning.

    Darren does an awesome job of writing GOOD content.

    • Darren
      September 5, 2012 @ 7:50 am

      Thanks Chris!

  2. Chris Stebnitz
    September 10, 2012 @ 10:59 am

    This video was tough to watch.The whole time I watched it, I thought to myself, “Where does he REALLY want to be right now – not creating a video about content writing.”

    I couldn’t agree more with the idea you presented. As a journalism major and writer for many years, that’s the philosophy I’ve adhered to.

    I would offer the same advice before posting videos. Record your video then go back and watch it – maybe have someone else watch, it too – and make sure this is something that supports your brand while offering relevant content someone would be interested in watching.

    • Darren
      September 10, 2012 @ 11:14 am

      Thanks Chris. I think a help a pretty significant amount of people here….for free. Sorry it isn’t working for you.

      • Chris Stebnitz
        September 10, 2012 @ 12:14 pm

        Like I said, I think the ideas were good. I just thought the delivery on your video was not what I was expecting. Because of that, I wanted to offer a little bit of perspective. Up to you, though.

        Thanks for the continued free information.

        • Darren
          September 10, 2012 @ 12:54 pm

          I appreciate it. I am not a video producer, I shot the videos because they are quick and engage better than text, regardless of production. So, for me and most of the people on the site, it works. But I appreciate the input.