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Your Website is a Billboard, Not Hamlet!

Sure content is king, but people don’t want to read the best of times or worst of times on your site. So how much text should your page have?

You use as many words as it takes to get the job done, after that, you are just bragging! So keep the text short; tell me what’s in it for me, why am I reading something about you and how it benefits me. That’s how smart contractors write copy for their websites.