To improve your offline marketing, extend your message online. As a contractor, you probably know it’s postcard season again and this year there is no reason you need to have your marketing message begin AND end on a 3×5 card. Take the message to the web where you own the show (your site) and you…
Contractors, like other advertisers, fell in love with the term CPM or cost per thousand. It is the standard-bearer metric we all made out bones with no matter what you were advertising. Then along comes social media which tells you that you should become a one-on-one marketer. And that’s when the sky fell…
Each page of your site has one objective, to sell the reader on moving through to the next page. But each page also has to sell itself. I don’t mean a product or service either. Your contact page certainly isn’t going to sell someone, it is a functional page. But it still has to be…