To improve your offline marketing, extend your message online. As a contractor, you probably know it’s postcard season again and this year there is no reason you need to have your marketing message begin AND end on a 3×5 card. Take the message to the web where you own the show (your site) and you control the message.
Think about it, if you had a postcard that read something like:
“If you think your website needs a makeover, maybe a website review is the answer. Find out more by going to https://darrenslaughtercom.stage.site/website-design-review/”.
Obviously, you want to use a shorter address in your copy, but you get the point. This way, you have your readers almost selling themselves as they move from getting your offline marketing, to going online to contacting you. By the time they reach out to you, they are already very familiar with you. Try it, it works, I promise.