With inexpensive online marketing opportunities presenting a multitude of options for modern contractor advertising, you may think that there is no longer a place for traditional direct mail. While it is important to build the online presence of your company, direct mail can be a vital element of your marketing strategy if used wisely. Direct…
When you are trying to figure out your market, many contractors opt to settle on a niche. Some think differentiating is the same as working a niche. It’s not, and here’s why.
When is the last time a new client told you that they looked for you in the Yellow Pages? It’s probably been a while because the internet has become the most popular source of consumer information. When a person is considering a product or service, they research it online. This is true for local services…