I was doing a press interview and the interviewer asked if it was ok for a contractor to ask for a referral AND a testimonial. I said, not only is is OK, it is a must! Here is how I suggested she let her readers know how to position the request in the field: “Mr.…
In the competitive home improvement industry, developing your reputation and establishing a high-quality brand are the best ways to grow your business. The problem is that not many construction companies are making the most out of their brand, some do not even have a logo. This icon, which brings you to mind each time a…
Marketing for builders is especially hard; you have the difficult job of building quality homes AND advertising the fact that you do well enough that people should come to you to make one of the largest investments of their life. It is imperative to establish yourself as an expert in order to build the amount…