By using the content the right way, you can get your prospect to fall in love with your company long before you ever talk to them. The things you do on your site, the things you do with social media all have an impact on how you are perceived in the marketplace.
Instead of having your ‘About Us’ page say…about us, try adding a feature-rich, keyword-based title like I did on mine.
One of the things I always hear from contractors is that they are always losing out to low-cost providers. If you ask any old head how he/she made their bones, they will tell you they built it on reputation and quality work. Not quality work that everyone talks about today, but the kind of work…