Each page of your site has one objective, to sell the reader on moving through to the next page. But each page also has to sell itself. I don’t mean a product or service either. Your contact page certainly isn’t going to sell someone, it is a functional page. But it still has to be…
Construction is as much about imagery as it is nuts and bolts. By painting a picture of your client or customer USING your service after the job is done as creating a scenario where they are using what you do before you even do it, you improve your chances of closing.
You are never going to rank for a one word keyword these days. If you do, you have either been ranking there for a very long time or you live in the middle of nowhere. The better option is to use long-tail keywords to fill in the content on your construction websites. The reason is…