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Construction Website Tips: Use Long-Tail Keywords

You are never going to rank for a one word keyword these days. If you do, you have either been ranking there for a very long time or you live in the middle of nowhere. The better option is to use long-tail keywords to fill in the content on your construction websites. The reason is twofold;

1. It is easier to rank for 2-4 keyword strings
2. You get closer to an actual buyer using 2-4 keywords

Think about it, someone searching for plumber could be looking for anything. Someone looking for 24-hr emergency plumber in Philly is someone with a problem who NEEDS you NOW! So create some pages on your site that contain long tail keywords and start generating more business!

3 responses to “Construction Website Tips: Use Long-Tail Keywords”

  1. Garrett Cooper Avatar
    Garrett Cooper

    Great info Darren, thanks!

    1. Darren Avatar

      Thank Garrett, I appreciate it.

  2. Bridget Willard Avatar
    Bridget Willard

    Those are good tips. I’m going to think about that for a while. Thanks.