Your site as a whole has a lot of heavy lifting to do. But you should define each page and then give it one ball of paper. Watch the video and you will know what I mean.
To improve your offline marketing, extend your message online. As a contractor, you probably know it’s postcard season again and this year there is no reason you need to have your marketing message begin AND end on a 3×5 card. Take the message to the web where you own the show (your site) and you…
Contractors, like other advertisers, fell in love with the term CPM or cost per thousand. It is the standard-bearer metric we all made out bones with no matter what you were advertising. Then along comes social media which tells you that you should become a one-on-one marketer. And that’s when the sky fell…