Yesterday I spoke about the primary goal of any contractor website…sales. Today, I am going to start helping you piece together the components of what makes that happen. I am going to start with the 10,000 foot view…brand Contractors are not unlike real estate agents or lawyers in that most try to promote their names…
If you didn’t get the subtle hint with the headline and the image I used, I will spell it out for you. Does your site draw a crowd of people who buy what you are selling? Does your site close new business? If not, the you need to make your website a sales tool. Few contractors can…