This post has nothing to do with social media, websites or content marketing. It has nothing to do with marketing, advertising or promotion. It has to do with Starbucks I am sitting in Starbucks working this morning because quiet frankly, the air works better here than in the office and it’s 93 friggin’ degrees already…
You can have the best website of any contractor in your town, you can have the best content on your page and you can write the best headlines, best lead-in or the best paragraph in the world, but if you don’t have a specific, obvious called action at the bottom of each page of your…