When you build a website, you’re not just looking to get noticed; you want to encourage people to become clients. With new construction websites, you don’t often have the luxury of waiting to build an audience before thinking about conversions. Seeing a return on investment is usually a priority, but there could be other…
Having just come off a fantastic week with the Pope in town, I share my thoughts on His Holiness and how you can use him as an example to spread your own message.
One of the things you have to be careful of as you build more and more profiles about your business online is that the information is consistent. Having an 800 number is a great way to help move your prospect off the fence and pick up the phone, but if you use it the wrong…