With so many options available, construction marketing can be challenging when deciding where to focus your resources. Digital marketing is the ante, but traditional channels have their value as well. In fact, for some, a solid Yellow Pages campaign still equals a solid construction marketing foundation…believe it or not.
But before you rush out to buy a double-truck or spend ten grand on PPC, an evaluation of your company’s specific objectives and opportunities will help you determine what will work best for when considering the following tools many contractors use to build their businesses. [Read more…] about Marketing a Construction Business – The Ante