When you build a website, you’re not just looking to get noticed; you want to encourage people to become clients. With new construction websites, you don’t often have the luxury of waiting to build an audience before thinking about conversions. Seeing a return on investment is usually a priority, but there could be other factors working against your website, such as:
- The Content: Outdated or irrelevant content is almost certain to drive users away. If the information is not useful, visitors will not stick around.
- The design: A clunky interface or problematic transaction page will keep people from coming back to your website.
- No mobile optimization: Without a mobile version of your website, you could actually lose a big percentage of your audience, and therefore the potential for conversions. These days most people access the Internet and social media platforms by using mobile devices such as smartphones and tablets.
Reviewing Your Website
If you are serious about traffic conversions, you have to be sure that your visitors are having the right experience, and that they are getting the information they need. This is the best way to get started on the road to conversions.
There should be no broken links or outdated posts on your construction website. People who find what they need are more likely to become clients. To put it bluntly, your website must work correctly to garner the optimum benefits.
It is also important to update your website at least every two years to keep it relevant. Even then, remove outdated information as soon as it is no longer relevant.
Tips for Traffic Conversion
If you want to turn your website traffic into conversions, you must have a strategy. Adopting a marketing strategy will boost your website’s visibility, making it easier for people to find your business online. Some ways to do this are:
- Hire a content developer. Business owners might struggle with idea that someone else can write about their company, but this is usually necessary. Quality content increases your page ranking in search engines. Poor content gets pages pushed to be the bottom of the list.
- Offer promotions. Clients are enticed by special offers and discounts. In your marketing, offer them incentives to set you apart from your competition. Give away something at intervals-buyers love free stuff.
- Tweak your website. Even with the most up to date content, a poor design can be off putting to some visitors. Look at some of the more popular websites and compare them to the look of your website. If you see an area where your site is falling short, talk to a designer about making some changes. Be warned, sometimes a complete revamp is necessary.
- Use social media. When it comes to getting bang for your advertising buck, nothing delivers like social media. Increase your company’s profile in the public eye by utilizing sites such as Twitter, Instagram and Facebook.
- Encourage feedback. A blog is an effective tool for promoting interaction. When people share your blog or make comments, this will bring more people to your website. Do your part by ensuring that the content is valuable enough to spark interest and conversation.
If your website is already generating traffic, you are off to a good start, but there is so much more to do. As part of your overall strategy, you should think of every visitor as a potential customer, not just someone who might need a few remodelling or repair tips.
Keep posting new content to keep them coming back for more. Make your blog posts keyword rich and invest in search engine advertising. These steps will increase traffic and give you more opportunities to turn your website traffic into construction clients.
Share on social:
Traffic Conversions: Turn Existing Website Traffic into Construction Clients – Construction Marketing Made Simple! http://t.co/szjriruJ1Q
— Darren Slaughter (@DarrenSlaughtr) October 5, 2015