Many contractors go into an estimate or presentation hoping the client won’t raise any objections that are hard to overcome. But if you just realized that objections are a natural part of the client buying process, and if handled correctly, could lead to a solid business relationship, then you are a selling machine! Think about…
I have been spending a lot of time lately helping contractors close new business. Or, more to the point, helping them learn how to do it themselves. So, I thought I would talk about it here a bit. Selling is what happens after the marketing works But for many contractors, the sales call process is…
In a market full of copycat assholes all stealing your clients or customers, ad copy and website pictures, there is one thing none of them can take away… Your Word! You old heads out there know exactly what I’m talking about. You built solid businesses, sent kids to college and paid for summer homes trading…