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  1. Josh Turner
    November 10, 2011 @ 12:21 pm

    Great stuff Darren. You make a fantastic point regarding warranties. When I was the CFO of a good sized custom home builder and commercial contracting firm in St. Louis, part of our culture was making good on our work regardless of the warranty period. If something wasn’t right, and it was because of workmanship, we took care of it. One day we realized that marketing this would be a huge benefit.

    So we changed our warranty from the standard required by the state of Missouri to a 10 Year Warranty. It was well more than what almost all of our competitors were offering, and showed our prospective clients that we were contractually obligated to standing behind our word. The strategy worked tremendously.