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Marketing & Advertising

  • Guide to Facebook Retargeting Ads

    The goal of retargeting (also called remarketing) ads are to keep your brand in people’s minds AFTER they’ve visited your website or landing page. The first time someone visits your site, they don’t necessarily buy anything, they take their time, compare services with competitors, and visit your website a few more times before making a…

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  • 15 Seconds on Why The NFL Picked Coldplay For Super Bowl 50

    Fellas, the days of the Super Bowl sausage-fest are over. We make entire weekends out of the Super Bowl, so it should come as no surprise that the NFL would pick an act for their halftime show that would appeal to as many non-football loving fans as it could…in order to get them to watch…

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  • Contractor Marketing Tip: My Magnetic Sign Rant

    Warning…language is a bit salty but if you know me at all, I’d rather you take this pathetic looking magnetic sign off and have nothing. This sign does not convey the proper message for a company founded in 1954. I don’t care what your construction marketing budget is, you’d be better off going without.

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