Porch.com, the latest entrant to the consumer home repair lead-gen / picture-fest/contractor review website space has a number of things going for it, some confusing aspects to the site and some great opportunities for contractors.
Conveying a feeling to your reader has to already exist in your prospect. But you don’t know what stage of the buying process she is in. If you write in a way that puts her already in the subject of the page (say for example, a new kitchen) then you are helping her create an…