Many contractors I meet understand the role advertising plays and the effect it has on their top line revenue if done properly. Many are even starting to buy into the social media aspect of marketing. Then there are others who fight me tooth and nail and say all advertising is evil. Now, I deal with…
I was reviewing a contractor’s site a few days ago and I noticed something strange on their “links” page. Now, most “links” pages I have seen extend away from the contractor’s website to their suppliers or local chambers of commerce and if it were up to me this practice would be stopped at all costs…
The economy has affected a lot of US households and people are looking for bargains everywhere they can. Some people order a pizza on Friday night instead of going out to their favorite restaurant while others have stopped eating out altogether to keep the family budget intact. Since people are looking for bargains, now is…