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7 Tips to Building Better Direct Mail for Contractors
Direct mail is a $40 billion dollar industry that can trace its roots back to the good old Sears catalog, where you could buy anything from mules to tractors to strawberries and ice. We’ve come a long way since those days, but unfortunately most of the direct mail pieces you get today haven’t, which is […]
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Direct Mail Success For Contractors Equals The Right List…a Redux!
Last week you guys got a post from me that had direct mail as the headline, then I talked about gobbling up your competition’s old domain names. Well, that is what happens when you shoot a bunch of videos all at once and you thought you were working on the right one. Well, today, I […]
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Use Your Former Competitor’s Website to Generate Leads!
Can’t see the video? Click here. Construction websites come and go. If you know of a competitor that has gone out of business, point their old domain towards your website!
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Go Big or Go Home!
Post cards are a great way to turn passively engaged consumers into buyers by providing them with an irresistible offer right? Of course! But they need to read it first! So make your next direct mail piece easier to get read by sending out an over-sized mailer. Instead of the usual 4×6 postcard that gets […]
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Make Your Direct Mail Pull Double Duty
Branding and direct marketing shouldn’t go together. They are night and day in the marketing world. But, in a few short words, I am going to show you how you how to do it…and succeed! Branding creates awareness or build on an attitude about your company. It’s what you want people to “think” or “feel” […]
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10 Tips to Make Sure Your Advertising Rocks!
The past week’s posts have been about two things, making sure your ads hit the intended target (your best clients or customers) and avoiding the pitfalls commonly associated with poor advertising. If you don’t read anything else on my blog, this past week alone should save you thousands of dollars in misspent advertising and make […]
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