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7 Tips to Building Better Direct Mail for Contractors
Direct mail is a $40 billion dollar industry that can trace its roots back to the good old Sears catalog, where you could buy anything from mules to tractors to strawberries and ice. We’ve come a long way since those days, but unfortunately most of the direct mail pieces you get today haven’t, which is […]
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Direct Mail Success For Contractors Equals The Right List…a Redux!
Last week you guys got a post from me that had direct mail as the headline, then I talked about gobbling up your competition’s old domain names. Well, that is what happens when you shoot a bunch of videos all at once and you thought you were working on the right one. Well, today, I […]
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Use Your Former Competitor’s Website to Generate Leads!
Can’t see the video? Click here. Construction websites come and go. If you know of a competitor that has gone out of business, point their old domain towards your website!
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Go Big or Go Home!
Post cards are a great way to turn passively engaged consumers into buyers by providing them with an irresistible offer right? Of course! But they need to read it first! So make your next direct mail piece easier to get read by sending out an over-sized mailer. Instead of the usual 4×6 postcard that gets […]
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