Direct Mail – Page 2 – Darren Slaughter

Go Big or Go Home!

May 23, 2011

Post cards are a great way to turn passively engaged consumers into buyers by providing them with an irresistible offer right? Of course! But they need to read it first! So make your next direct mail piece easier to get read by sending out an over-sized mailer. Instead of the usual 4×6 postcard that gets…

Make Your Direct Mail Pull Double Duty

December 2, 2010

Ad Copy, construction marketing, Direct Mail, Marketing and Advertising

Branding and direct marketing shouldn’t go together. They are night and day in the marketing world. But, in a few short words, I am going to show you how you how to do it…and succeed! Branding creates awareness or build on an attitude about your company. It’s what you want people to “think” or “feel”…

10 Tips to Make Sure Your Advertising Rocks!

November 11, 2010

Ad Copy, Direct Mail, Marketing and Advertising, marketing plan

The past week’s posts have been about two things, making sure your ads hit the intended target (your best clients or customers) and avoiding the pitfalls commonly associated with poor advertising. If you don’t read anything else on my blog, this past week alone should save you thousands of dollars in misspent advertising and make…