Warning — this post is a bit of a rant! First of all, I like getting junk mail. As any good marketer will tell you, I will steal an idea from anywhere. But if you are a window company in the Philadelphia area and advertised in this month’s Money Mailer, you got screwed with your…
Direct-mail by its very nature should be a targeted and customized solution to help reach consumers when they’re most likely to buy. The more focused you can make your campaign the better chance you have of increasing your conversion ratio and reducing waste. The following is a list of questions you should ask yourself or…