For most contractors, winning a bid is about sharpening the pencil to the point of lost profits. But I have a better way. Instead of becoming a better salesman, become a better story-teller. What the hell are you talking about Darren? People buy out of emotion, then rationalize the dollars. This is true especially with…
I want to extend yesterday’s tip to register alternative domain extensions to protect your business by asking you to register one you will eventually use. Whatever your domain name is, go right now and register the .TV extension. Why? Because video is the new text, and it won’t be long before you are doing more…
Most of the questions I get from contractors these days are how to improve their websites. How to make them “stickier” or how to make their landing pages convert better. So I decided to do a second short post each day for the next few weeks to discuss some key points that you (or your…