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The Secret to Cultivating Big Ideas…Write Big!
When starting out on new ideas or concepts, you want to think big, Thinking big means starting at 10,000 then working down to a granular level. Wanna know how before watching the video?
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Your 5 Minute Business Profile
If you asked me what I hear most during my consulting meetings, I would have to say “I don’t know.” How many more jobs can you do a month? “I don’t know” How much do you have set aside for advertising? “I don’t know” How many jobs did you get last year from your current […]
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Positioning Your Company
This video is a few things – First of all, it is my first video with a new camera, so I know I have some bugs to work out with sound and positioning as I cut off the top of my head. But it’s funny that I need to worry about positioning the camera since […]
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Contractor Marketing Made Easy With AIDA
I often find myself helping contractors frame their marketing in a way that captures attention, keeps people interested and moves them to action. You can do it too by simply following one of the golden rules of marketing: AIDA! Can’t see the video, click here.
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Keep Your Friends Close – But Your Competition Closer!
This is a guest post by one of my clients, Chris Spoerl at Magic Pool Services in Orlando. Chris took my post a few weeks ago on paying attention to your competition to heart…to say the least! What would you do if you were in his shoes and thought your competitors were duplicating your efforts? […]
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