Websites Deconstructed – The Mini Series
Most of the questions I get from contractors these days are how to improve their websites. How to make them “stickier” or how to make their landing pages convert better. So I decided to do a second short post each day for the next few weeks to discuss some key points that you (or your webmaster) can start right away to help generate more leads organically.
Today’s contractor website tip is to buy multiple versions of your domain
This tip is especially important if you use location+industry based URL’s for your website. Meaning, if your site is OrlandoPlumber.com, you want to make sure to register the .net and .org versions (at the least) as well to prevent any type of confusion in the market. You can either redirect all the domains you buy to your primary domain or you can just park them. The idea is to just make sure you own them so no one does. Sure it’s going to cost you a couple of bucks, but being penny-wise and pound foolish costs you too!