Your homepage is the first thing most people see. It is also the first impression you make on a prospect. Going on a couple design principles that simple is better and if it doesn’t help with the sale remove it, how would you grade your homepage?
Your website needs to be mobile ready. With more internet ready devices than there are people in the U.S., if you don’t have a website that looks just as good on a 3″ screen as it does on a 23″ inch one, you are losing business.
You don’t need a selling style. You don’t need the Franklin close. You simply need to be able to tell a story about your business.