Your homepage is the first thing most people see. It is also the first impression you make on a prospect. Going on a couple design principles that simple is better and if it doesn’t help with the sale remove it, how would you grade your homepage?
Now, the rest of the pages on your site rank on their own, but your website is where the churn comes from. It has to be setup to be inviting, to move people through a logical flow in your navigation to get your reader from point “A” to point “B”.
If you don’t think your homepage has what it takes to get the job done, then you are going to want to make sure you get on my newsletter because this weekend’s Father’s Day edition is going to have a free offer you aren’t going to want to miss!
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8 responses to “Is Your Homepage Full of Throw Up? And a Visit From The Ice Cream Man!”
So true Darren! Thanks.
Paul
Thanks Paul for stopping by and commenting!
How true, I’ve lost track of the number of web sites that if I can’t navigate / understand the web site in under say, a minute, I leave. Not to mention web sites that play flashy animations or music in the back ground. The KISS scenario plays out again…
Joe
Thanks for stopping by and commenting Joe!
I would agree with you. I see a lot of home pages that have things that are irrelevant to what they are selling on there (like flashing monkeys and American flags) While I’m as patriotics as the next guy, putting it on your home page just mucks it up.
How do you feel about getting rid of the home page and just doing the blog post route?
I don’t have a homepage…:)
I couldn’t hear the ice-cream man but I like the analogy.
🙂