Darren – Page 155 – Darren Slaughter

Breaker Breaker…Don’t Make Me Guess Your Handle for God’s Sake!

June 5, 2013

What Good is telling the world you want them to follow you on Twitter and Facebook if you don’t tell them who you are and why they should follow you? Big brands get loyal followers…the rest of us have to work for our likes and followers. People aren’t going to just say hey, let’s follow…

Stack The Deck Before You Drop Your Price

June 3, 2013

Many contractors work on the assumption that the low-cost provider always wins. That isn’t true…at all. What Mrs. Jones is considering is value. Value is what determines the win/loss game. If you present value to your prospect instead of just a low price, you have got the receipt for success the rest of this season.…

Twitter Advertising Review for Contractors: 5 Reasons to Stay Away

May 27, 2013

Twitter launched advertising for businesses a few weeks ago and I wanted to weigh in on the viability of advertising on the platform for contractors and I can sum it up in one word…Don’t. At least not now. If you need my reasons, keep reading, if that satisfied you, have a great day!