You don’t need a selling style. You don’t need the Franklin close. You simply need to be able to tell a story about your business. Tell a story about the way you do your work. And tell a story as to how Mrs. Jones how she is going use the product or service you are going to provide her.
Breaker Breaker…Don’t Make Me Guess Your Handle for God’s Sake! What Every Contractor Needs to Know About Their Website