You don’t need a selling style. You don’t need the Franklin close. You simply need to be able to tell a story about your business. Tell a story about the way you do your work. And tell a story as to how Mrs. Jones how she is going use the product or service you are going to provide her.
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I’ve spent 20 years helping construction companies market their businesses. My core focus is copywriting and content marketing that sells, without sounding salesy.