Contractor Marketing is about Just Doing It – Words made famous by Nike, but how many of us just get out there and do it every day? Running a contracting business isn’t easy; payroll and employee issues, supplier or vendor troubles, and don’t even get me started on the banks. The point is, with so…
You don’t get many opportunities to send out a press release, but when you do you need to know the right way to make sure it gets picked up. You have to keep in mind that an editor of any publication big or small receives dozens if not hundreds of press releases and publicity kits…