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Why You Should Be Marketing Online: It’s In the List Silly!
Advertising online is a must these days when trying to build a database of current or future customers for your contracting business. Advertising online allows you to find your target audience and determine what they want, quickly and cheaply. Then, when you can give your clients or customers what they want over and over, you […]
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Developing Referrals Before Finishing the Job
There’s an old expression in sales – A,B,C. It means “Always Be Closing.” Years ago, pushy sales tactics ruled the day, the mantra for sales people was to focus on closing the deal no matter what. There’s actually some benefit to this line of thinking that works well for contractors and construction marketing in general. […]
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10 Ways to Build Your Email List and 5 Ways Not To!
If you have read this blog for any length of time you will notice one trend that stands out above many others; stay in touch with past customers or clients. One of the best ways to do that is through email marketing and list building. But how do you build a list? Well, before I […]
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Email Marketing for Contractors – It’s All in the List!
If you are a contractor today you need to have a serious advertising budget…or do you? I talk a lot about being online engaging prospects on services like Twitter, Facebook and LinkedIn to answer pre-sales questions, managing branding opportunities and generally get the message out about you and your business. But you’ve engaged, now what? […]
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Five More Ways to Build a Mailing List for Contractors
Customer lists are a gold mine to any contracting business. Play your cards right by serving your customers well and in a few years you will be making a solid living off of your referrals. But why wait years when you can start building a solid list of people to market to right now! Here […]
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Contractor Marketing-Lead Generation & List Building Part 4, Social Media
Social networking using sites like Twitter and Facebook are an AMAZING way to build relationships, connect with others, and yes, even generate leads. Here are 5 simple ways to make lead generation “easy peasy” by combining social media marketing with things you’re already doing. Link your Twitter and Facebook accounts so whenever you post to […]
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