Advertising online is a must these days when trying to build a database of current or future customers for your contracting business. Advertising online allows you to find your target audience and determine what they want, quickly and cheaply. Then, when you can give your clients or customers what they want over and over, you…
There’s an old expression in sales – A,B,C. It means “Always Be Closing.” Years ago, pushy sales tactics ruled the day, the mantra for sales people was to focus on closing the deal no matter what. There’s actually some benefit to this line of thinking that works well for contractors and construction marketing in general.…
If you have read this blog for any length of time you will notice one trend that stands out above many others; stay in touch with past customers or clients. One of the best ways to do that is through email marketing and list building. But how do you build a list? Well, before I…