Learning about marketing should be as important as learning your trade. You can’t be a successful contractor if people don’t know who you are, and that requires marketing. So spend the time it takes to learn how to promote your business and I promise you will be busier in your business.
One of the things I battle with contractors (especially small ones) about everyday is their ability to answer the phone. Your marketing campaign is doomed if you can’t find a way to get the phone answered within 3 rings. It doesn’t have to be you, but someone has to be able to talk to that prospect,…